Daily News Article on Punch Street Greetings

Daily News Article on Punch Street Greetings

I was interviewed in this article on a new online greeting card company.  I would have advised entrepreneur Keisha DePaz not to give up the day job so soon.  Education is something you never lose so she can always go back into the corporate world though it is hard to get back to the same position.  I think she needs to do a few things differently.  I was surprised she didn’t do something with digital cards.  There is a real need for more interesting digital cards for younger audiences: something beyond the watering can and the growing flower.  She created cards that you can order online and that she mails.  They need to have more interesting designs and lots of flexibility for the user so that I can pull in different elements to make my own card.  Learn from those who have been successful in the greeting card arena.  You need tabs like “Birthday” not “Youth”.  Anti-bullying cards?  Is this for first graders, adolescents?  The only people who will buy anti-bullying cards are overprotective mothers.  The website needs to be user friendly and fun.  All these things can be worked out but need to be done now when she is getting a lot of publicity.

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2 thoughts on “Daily News Article on Punch Street Greetings

  1. temeciajackson says:

    I tend to agree with you in that she did not have to quit her day job so soon, but at the end of the day, that’s a choice only she could have made. I went to her website and I must say, I really like the design concept. As far as usability, I can’t really say as yet. I’ll have to play around with it more first. Its not a bad idea, it may take a while for such a business to break even. But then again, it depends on her strategy. I wish her all the success!

    • veronica manlow says:

      That is good to hear: that you like her design concept. I was thinking that maybe the designs were not as great as I had expected they might be… I guess there are so many interesting paper cards out there so I was thinking she really needs to do things new and differently, maybe allowing for a lot of personalization. She is just getting started so sounds like you think she is getting off to a good start. I wish her success too: how brave she was to leave her position to try this out.

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